Eric Siu examines whether marketing agencies really see a summer slowdown. Traffic stays flat, but revenue and big deals drop because decision-makers are on vacation. The slowdown hits the US, Europe, and Latin America harder than Asia.
There's a summer slowdown happening for marketing agencies each year, even if your traffic doesn't dip. Yet for some reason in the marketing world, people tell me like, oh, summer's not that bad for us. We still see tons of traffic. I'm like, yes, but look at how much revenue you close. And the more upstream you go, the more you'll see it because, you know, you live and die by the deal because one deal can make your business or crush your business. We really see it where it's harder to get those big deals during the summer months because a lot of the people who sign off on that stuff are on vacations. And that's why we actually see there's a slowdown. We don't see it as much in Asia, but we definitely see it in US, Europe, and Latin America.
