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Eric Siu on what to do in 2026: experiment constantly, double down on what works, move faster because AI is accelerating everything, and watch what venture-backed companies are doing.
Eric Siu on what to do in 2026: experiment constantly, double down on what works, move faster because AI is accelerating everything, and watch what venture-backed companies are doing.
What's the winning formula for 2026? There is no winning formula. Think of it as cooking spaghetti. Try new channels and experimentation. Be open-minded. Take the spaghetti, throw it against the wall. Whatever sticks usually means it's cooked. So think of your marketing that way. Throw it against the wall. Whatever's starting to get traction, double down on that. Whatever's not, push it off to the side and get back to it later. You got to keep experimenting, trying new things, and you got to do it at a faster clip than you were doing it in 2025 or even 2024. Just because AI is causing people to move so fast. Look at these venture-funded companies now.
