Eric Siu walks through a 14-page AI prompt that generates marketing copy in the voices of classic copywriters like Gary Halpert and Eugene Schwartz. The prompt self-refines and scores outputs on a 95-100 scale, producing email sequences and personalized ads ready to distribute on Twitter and beyond.
I'm going to give you guys this prompt too. And so this prompt has been incredible for me. If you want a prompt that can basically handle a lot of the marketing copy for you, it's like a 14-page document, right? Put in the names here. Gary Halpert, Eugene Schwartz, Ogilvy, Kennedy. These are the old school, like OGs of marketing right now. What Neil's saying, I don't necessarily disagree with. Actually, his angle is in here. There is an angle in here where we send them the personalized ads with examples, right? Your job here is not to just take this for what it is, like the offer, free LinkedIn ABM audit. Here's like the ads that we made for you. Here's the assets delivered. Put this on Twitter for people. Yeah, we will. That's a good one. You should put it on X. But like, here's like the email sequences over here. But look, it's a 14-page thing and I did this with one prompt, right? And so it's a starting point because a lot of times when you're thinking about creating like our YouTube long form, a lot of the pain is in the ideation in my mind, right? What I would say here is the prompt is basically, hey, before you write it, I want you to take the wisdom from the 10 best copywriters and email people in the world, right? And then I want you to refine this and score each version you give me 0 through 100. Only return it to me when it's above 95 to 100. So it's going to do the work and score itself, right? If you want more insights like this on AI marketing and business, follow to learn more.
