A Sprout Social survey found 41% of Gen Z search TikTok first for discovery, compared to 32% who start with Google. The shift includes Reddit, YouTube, ChatGPT, and Amazon reviews as alternatives, reshaping how marketers reach younger audiences.
Matt Diggity tweeted this. It says your SEO strategy is missing 41% of potential customers. So basically 41% of Gen Z uses this marketing channel first. Which one do you think it is?
41% use this marketing channel?
41% of Gen Z, they use this marketing channel first. TikTok. Yeah. So it is scrolling Reddit, ChatGPT, and trusting TikTok recommendations. So this is Sprout Social's Q2 2025 survey. So only 32% still use Google. 41% of Gen Z now uses social platforms first. And so that's the shift that's happening, whether it's like looking at, you know, Reddit or YouTube, checking reviews on Amazon, ChatGPT for alternatives. So Google, 32%, still big, but you know, as marketers we have to adapt.
