Eric Siu discusses growing a music management business across new territories and genres while preparing for Web3 to reshape how communities own digital assets and engage audiences through metaverse platforms.
The short-term outlook is we're growing our music management business. We're growing it in terms of like territories and genres and diversity of people of color. I'm trying to grow a management business, but what I'm really doing in tandem is preparing for a paradigm shift in the way people— and in Web3, the way people look at community and the way people look at ownership and the way people engage with their audiences. You know, it's Web3. It's called Web3 for a reason. It's happened 3 times in the last 3 decades, right? And now we're in this new version of Web3 where now we own the internet, right? Now the digital, our identities we can own, our assets we can own, our— if you really want to go so far, you can go with the whole metaverse concept of like, I have a digital apartment and like you're full-on Ready Player One. But I think that in and of itself is going to be a paradigm shift for pretty much every industry.
