Is your growth limited by people or by your processes

20 Mar 2026 · 1 min

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In this segment, the speaker analyzes the recent explosive revenue growth of Claude, attributing it to a series of product launches such as Claude Code and the Opus 4.5/4.6 models. He highlights how strong, multi‑channel marketing—spanning consumer, business, and enterprise audiences—amplifies product impact and drives rapid expansion. The speaker then shifts to a strategic insight: rather than automating away human workers, organizations should focus on automating repetitive processes, enabling individuals to achieve higher productivity and scale.

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If you look at the revenue chart for Claude from the last 2 years or so, it's like going, going, going, going, and it goes parabolic, right? And that's when Claude Code, like the Opus models, 4.5 comes out, 4.6 comes out. Really, I would say the last year, year and a half or so, Claude really started to take off and they're launching all these products like crazy. To your point, when your marketing is so good and your product is so good and it's consumer and business and you're touching enterprise, yes, of course you're going to grow really quickly, right? And to your point, a lot of this stuff, like he is kind of reinforcing like, okay, paid social, paid search or whatever. There is a marketing team. And by the way, when you have all the technology you have, you should be able to— you're not looking to automate away humans, but you are looking a way to automate away processes. And that's why this person can do more.