
Eric Siu explains how marketing tools can work with AI agents. He walks through using LLMs to generate and score cold email campaigns, then automatically load them into Instantly, cutting out manual work entirely.
Chapters
Do you have APIs for both Ubersuggest and AnswerThePublic? I don't know. So I think APIs as marketing is going to become like very big because you have the agents crawling the web, right? So I think your technical documentation is going to be important and then your APIs, because the way like I'm starting to work more now is within the LLMs. I'm just asking it to do stuff. Yesterday I was messing around with one of our agents and we use this thing to send cold emails called Instantly. I'm like, first, I don't want to write 5 different campaigns. Okay, that's number one. And then second, I don't want to load all the copy into these individual campaigns and I'm just like, hey, can you like create 5 campaigns for me and create like an expert panel of like legendary copywriters and email copywriters and then recursively scored them until they're like, you know, 90+ out of 100. And it does 5 versions for me. I'm like, these look pretty good. And I'm like, well, I don't want to load them. I'm like, anything you ask me to do, I just don't want to do it, right? So I'm like, can you just like do it for me? And like it loads everything. I check it. I'm like, oh my God, it loads up, right?










