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Eric Siu argues YouTube is the best podcast platform, pointing to its 1 billion monthly active users and superior discoverability compared to Spotify and Apple, despite their larger spending.
Eric Siu argues YouTube is the best podcast platform, pointing to its 1 billion monthly active users and superior discoverability compared to Spotify and Apple, despite their larger spending.
Incredible news. YouTube has reached over 1 billion monthly active podcast users, which is ironic because Spotify has been spending billions to grow. YouTube is just like the number one podcasting platform. And why we continue to do this, primarily we're doing this for discoverability on YouTube. But number one podcasting, I think YouTube is the best opportunity because there's little to no discoverability when it comes to Spotify or Apple. And with YouTube, you actually have the opportunity for discoverability.
