After 11 years in SEO, the speaker shares seven tactics: cross-linking in niches, buying sites that already rank, building AI tools people link to, spreading content across TikTok and YouTube, writing one flagship article monthly, tracking ROI not vanity metrics, and staying ahead of AI changes in search.
It took me 11 years to learn this about SEO, but I'm going to teach you this in less than 1 minute. Step 1, apply black hat ideas the clean way. Skip spammy link wheels. Instead, team up with 5 legit sites in your niche and cross-link each other's content to boost rankings. Step 2, buy traffic instead of building from zero. Use Ahrefs or Semrush to find sites already ranking for your keywords. Reach out and buy or acquire one, then redirect the traffic to your site. Step 3, you want to create linkable assets. Build one simple calculator, tool, or widget using software like ChatGPT that your audience will share. Add it to your site to attract backlinks automatically. Step 4, you want to diversify beyond Google. Post your content to TikTok, YouTube, Amazon, Pinterest. You want to treat each of these platforms as a search engine on their own so you can capture attention everywhere. Step 5, you want to ditch shortcuts and you want to focus on quality. Publish one flagship piece of content each month that's worth sharing instead of 10 low-quality posts. Use Hemingway App to keep it simple And clear. And then step 6, you want to measure ROI, not just rankings. Check Google Analytics and Google Search Console weekly. Make sure your marketing spend brings leads and revenue, not just vanity metrics like traffic. Step 7, you've got to adapt as SEO changes, especially with all the AI stuff going on. Test new tools, update old content, and repurpose across channels. Stay flexible so you win as search shifts dramatically with AI and new platforms. I help businesses increase their marketing and SEO ROI with modern AI tools. Follow to learn more.
