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The Boring Podcast Network gets 7,000 live viewers but 257,000 views on one-minute clips. They embed ads directly into each clip instead of treating them as throwaway content, turning short-form into the main monetization engine.
The Boring Podcast Network gets 7,000 live viewers but 257,000 views on one-minute clips. They embed ads directly into each clip instead of treating them as throwaway content, turning short-form into the main monetization engine.
TBPN average livestream viewership versus clip viewership. Live views is 7K, clip views is 257K.
So he's basically saying, look, this is where legacy media is like, cute, but clips don't make money. And so he's saying this is where they're wrong. Unlike most media organizations, TBPN bakes ads directly into their clips. At the end of each 1-minute snippet, the clip was brought to you by. The podcast isn't so much a podcast as a vehicle for generating clips. The same could be said of many podcasts, by the way. But the ingenuity of TBPN is that they're the first organization whose business model actually reflected that.
