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Jaguar ditched its iconic logo and made an ad with no cars in it, focusing on gender identity instead. The commentator argues a car brand's job is selling cars, not taking sociopolitical stances that alienate customers.
Jaguar ditched its iconic logo and made an ad with no cars in it, focusing on gender identity instead. The commentator argues a car brand's job is selling cars, not taking sociopolitical stances that alienate customers.
So Jaguar did a new campaign, went away with their logo. They got rid of the Jaguar. They also got rid of the way they wrote the lettering. I don't know what company this is. What the heck is this? Did this company just get hacked? Okay, so without trying to go into pick sides or anything like that, the ad that they showed had nothing to do with cars. Elon was like, hey, like, I thought you sell cars. And then the comment was like, this is the future or whatever. It was more about gender identity, which is fine. But if you're a car company, you should— your mission is to sell cars. You should probably focus on that first. When you take a stance in a certain direction, you are alienating your main base.
