Jensen Huang's viral open letter on open-weights AI, which got 64 million views, was a strategic play to position Nvidia at the center of AI development. Satya Nadella and Sam Altman co-signed it while Anthropic stayed out, signaling whose side they're on. Huang frames open models as essential for safety and innovation, then uses that narrative to cement Nvidia's dominance.
Does Jensen have to create content? No, not necessarily. His first post got 64 million views. You want to talk about all this personal brands? He creates a product that people want, and then when he talks, people pay attention. And it just so happens it's one of the biggest revolutions right now, and he's at the forefront of it. So of course he's going to get more views. But he put out an open letter on open weights. He's just saying, look, man, like open models strengthen safety and cybersecurity, accelerate innovation diffusion, and enable sovereignty. Because everyone's talking about AI sovereignty right now. You don't want to be just tied to one model. He put this out there. He put this letter out there, but then immediately it got co-signed by Satya Nadella. It got cosigned by all these people. Even Sam Altman cosigned on it. The only company that didn't cosign on it is who? Anthropic, right? Which I think is hilarious. So it's like a nice marketing play because he's here to support everyone. Like the OpenAI ecosystem helps Nvidia, but he also wants to get everyone on side as well. And it also shows who's not on side.
