Eric Siu's team rejects any SEO content with unsupported claims before it goes live. They use an AI tell score to flag AI-written copy, then thicken weak claims with evidence and rescore before publishing.
Chapters
So if the claim is thin, then we shouldn't publish this, right? If we don't have much evidence behind it, we shouldn't publish it. AI tell. So this one's important too. I don't want a bunch of content that I'm publishing that's very easy, easily, you can easily tell that it's generated by AI, right? And then I'm like, hey, how do we get the AI tell piece to low across the board for the content that we're publishing? And then when we're weak on Eric tape thickness, maybe we should go get more. And you can see, okay, oh, the AITell now is low. Let's see what it added. And then it's like, hey, the call here is this is clear, this is good to publish, this one not so much.