Eric Siu explains how SEO has shifted from backlinks and keyword stuffing to links, citations, and mentions across YouTube, Reddit, X, and podcasts. Fresh content and AI-assisted writing matter now, but human editing keeps quality high as search spreads beyond Google to ChatGPT, YouTube, and Amazon.
Old SEO versus new SEO. Before, if you didn't get backlinks, you didn't rank. Now it's links and citations, mentions on YouTube, Reddit, X, and even podcast count. You publish once and pray Google noticed. Now you keep updating because AI search rewards fresh content. You repeat a keyword 20 times. Now you use context and clarity. AI understands intent. Before, you'd only optimize for Google. Now it's search everywhere. ChatGPT, YouTube, Amazon, Reddit, and more. AI killed rankings. Combine AI with human editing. That's how you get both speed and quality. Follow if you want to stay ahead of how AI is reshaping marketing before everyone else catches up.
