Eric Siu explains why organic marketing depends on knowing your audience first. He argues you should focus on influencers and people who can generate demand, not just platforms. MrBeast is his example of someone who drives massive product demand.
We've shifted how we look at marketing. A lot of times we used to look at platforms like Instagram, especially when it comes to social, Instagram or TikTok. But for organic, we mainly focus on the people. Who are the people that are gaining the attention and are they relevant enough for the product or service that we have? And can we work with them because they can generate demand? Look at MrBeast and how much demand he generates for chocolate or burgers or whatever it is that he wants to sell that day.
