Kylie Jenner's Type of Fame

9 Feb 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Kylie Jenner's Type of Fame" (posted Feb 9, 2024). The excerpt is a spoken segment in English where a speaker labelled SPEAKER A addresses someone named Neil and discusses the best type of fame—being well known within a large total addressable market (TAM). The speaker uses Kylie Jenner and Kylie Cosmetics as an example from the beauty/makeup industry to argue that niche fame in a large market leads to significant revenue.

What do you think the best type of fame is, Neil? I think the best type of fame is if you're really well known in a massive TAM. So TAM stands for total addressable market. Let's say you're really well known in the makeup industry or beauty industry. Kylie Jenner, Kylie Cosmetics, she's well known in beauty, hair extensions. When you're famous in a niche that has a large total addressable market, you're also going to make a lot of money too.