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Eric Siu explains how creating content builds your network automatically. People recognize you at conferences, start conversations, and those connections turn into six-figure deals.
Eric Siu explains how creating content builds your network automatically. People recognize you at conferences, start conversations, and those connections turn into six-figure deals.
We've closed a couple of 6-figure deals just from doing things like that. I think the best networkers in the world, they probably spend way less time than I do creating content. I would rather spend much more time creating content like this to build an audience and have people come up to me. So when I go to a conference, people say, hey Eric, I listen to your podcast, love your stuff. And that eventually leads to a conversation. That's a touchpoint and that leads to a much bigger deal.
