Eric Siu explores why Twitch sold to Amazon, using it to examine how achieving big goals often leaves people chasing the next milestone. He discusses the hedonic treadmill and why tying satisfaction to external wins sets you up for endless dissatisfaction.
selling the company is like, a lot of times when you're trying to be successful, you think that, oh, there's this milestone. And if I could just get there, then I'll be finally set. I'll be all good. And all my worries will go away. I won't be so much worried about my financial security or my job or the path or my career or whatever. And then you get that and then you realize like, oh, there's just another set of milestones. I've kind of acclimated to this new normal and there's something else. And that's this hedonic feeling of a hedonic treadmill. You know, it's very common too. And so, you know, like, that's what happens when you stake your hat on, you know, you kind of like hang your hat on, on like extrinsic goals.
