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Carrot personalizes B2B ads to specific companies like Apple and Notion, automatically tailoring creative for each target. A prospect who'd ghosted for months re-engaged after the CMO saw a personalized ad, closing the deal fast.
Carrot personalizes B2B ads to specific companies like Apple and Notion, automatically tailoring creative for each target. A prospect who'd ghosted for months re-engaged after the CMO saw a personalized ad, closing the deal fast.
Most traditional ads are slow, they're outdated, and most importantly, they don't convert. They take a long time to launch. You hear from people all the time, they're saying they want to launch these ads just for air coverage. I think making sure that conversions happen at the end of the day are important. When we tested Carrot out, we actually drove a lead that had ghosted us a couple months before, and then their CMO saw it, then their VP of marketing saw it, and then they forced them to get back to the table with us and they closed very quickly. So we're getting real-world, real-life examples, actual conversions from this, and that's why this is important. These ads over here, if we're targeting Apple or if we're targeting Notion, for example, you can see the ads change. You as a marketer, you have— your time is better spent doing other things that are high leverage. And so to find an app like this has been a huge time saver.
