Eric Siu breaks down LinkedIn strategy for 2026: post consistently with mixed formats like 90-second clips and short-form videos, reply to every comment, use analytics to guide decisions, and repurpose long-form content with tools like Opus. Skip generic advice and focus on what actually moves the needle.
I spend hours working on the perfect blog post. I post daily at the same time with the same tone because consistency compounds. I'm on top of every internet trend. I mix content, so 90-second horizontal clips, short-form clips, and posts that keep people scrolling. I never look at my analytics. I have a gut feeling on what works and what doesn't. I track performance using Shield or LinkedIn Analytics and focus on what's working. I ignore comments because I'm too busy running my company. I reply to comments and engage with other creators because visibility doubles when you engage with others. I treat LinkedIn as a resume and not a social media platform. I take long-form clips and I chop them up to short-form using Opus, and then I take those clips and scale them using LinkedIn ads using Carrot. Tired of getting no reach, few conversions, and low-quality leads? Follow for more 2026 marketing plays.
