LLM traffic spends 46% more time on tool pages than organic traffic, but less time on articles and product pages. A Saltbox Solutions analysis shows LLM visitors spend 146 seconds on tools versus 101 seconds from Google, while article pages drop from 56 seconds to 40 seconds.
He wrote an interesting article that breaks down the average time on site for traditional SEO traffic versus LLM traffic. You want to hear some of the stats? It was quite interesting. Yeah, go for it. So for tool and demo pages, organic average traffic for those tool and demo pages from, let's say, traditional Google traffic was 101 seconds. LLM traffic, 146 seconds. So roughly a 46, 45, 46% increase. Homepage traffic from traditional search, 36 seconds. Homepage traffic from LLM, 82 seconds. So more than double. Service product, 69 seconds for organic. LLM traffic, this was a decline of 63 seconds. And article/content, organic, traditional, 56 seconds. LLM traffic was 40 seconds. So there was quite a bit of a drop there.
Cool. I have a, I have the, he has a table popped up here. So service pages punch above their weight class for LLM traffic. So service product, I don't know if you mentioned this already, but LLM sessions per 1,000 organic, 30, and then 23 for article. That's number 2. And then FAQ is number 14. Homepage is 5.6. Um, this is pretty cool. Like what company does he work at? I have no idea. So by the way, as Neil pulls that up, uh, tool on demo, I think, did you, this is where you called out? I think this is what you called out. Yeah. He works at Saltbox Solutions. Okay. Sounds like an agency. Um, so I would say if you look at this table I have pulled up over here, this is what Neil was just calling out. So on the, on the, in the middle, you can see organic average time. And then LLM average time. And almost in most cases, LLM time is higher except for service and product pages. Organic time is just a little longer, but dwell time is mostly longer on, on using LLMs to what you said.
