Eric Siu breaks down how Logan Paul and KSI's Prime energy drink landed Patrick Mahomes as a partner, and why the deal works for both sides. The collaboration boosts Prime's credibility with sports fans while giving Mahomes access to millions of followers across social media.
Logan Paul and KSI, who are the 2 co-founders of Prime, which is the energy drink, right, are completely revolutionizing the concept of brand deal, and it's genius. Prime announced a partnership with Patrick Mahomes. He's the most famous quarterback in the most popular sports league in America. Mahomes has 6 million followers on IG. Logan Paul has 27 million. Even the Prime account has 1.9 million. By being sponsored by Prime, athletes and celebrities are getting a ton of value, all while driving new audiences, credibility, and awareness to Prime, the fastest growing energy drink in the world. So it's kind of like, hey, Patrick Mahomes, we're gonna make you even more famous, and by you becoming more famous, it's also gonna help Prime as well. And I've never seen a deal done like that before.
