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Eric Siu argues that long-form content is essential for converting audiences, while short-form only builds awareness. Long-form takes more effort, talent, and money, but it's what makes a brand actually grow.
Eric Siu argues that long-form content is essential for converting audiences, while short-form only builds awareness. Long-form takes more effort, talent, and money, but it's what makes a brand actually grow.
Long form is the way to go because most people don't want to do long form. Most people don't want to do long form. It's hard. It's hard to find good talent. It's more expensive. Short form, again, is just— I think it's more of an awareness play, just like planting the seed of your name, your brand in people's head. But that seed needs to be watered and bloom. And that only happens with long form.
