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To market a gaming product, find your two audiences: gamers on Twitch and YouTube, parents in Facebook groups and esports forums. Then sponsor mid-tier influencers with 50k to 200k followers instead of only chasing the biggest names.
To market a gaming product, find your two audiences: gamers on Twitch and YouTube, parents in Facebook groups and esports forums. Then sponsor mid-tier influencers with 50k to 200k followers instead of only chasing the biggest names.
I'm looking for where the attention is. So for me, I know that I have at least 2 audiences right now. One is the gamers that are looking to do more, make a bigger impact on the world, and the parents that have kids that play games, right? And they want the best for their kids. They don't think this gaming stuff's the future, right? So now I know if I'm targeting parents, I know there's different coalitions, different organizations. There's sometimes even groups of parents that are actually supporting their esports kids. So it might be forums, it might be, you know, different Facebook groups and things like that. Now on the other side is the gamer side of things. On the gamer side, a lot of these people hanging out on Twitch, they're hanging out on YouTube, they're following people on Instagram. Their heroes are really these YouTubers or these streamers. And so I know a lot of the attention is over there. Can I buy a sponsorship slot from these influencers, these gaming influencers? They don't necessarily need to be the mega influencers like a Ninja with millions and millions of followers. They can have, you know, 50,000 or, you know, a couple hundred thousand followers. What I'm looking for is where are my people hanging out?
