Eric Siu explains eavesdrop marketing, a tactic where casual storytelling creates desire and drives inbound interest. Logan Forsythe's Instagram Reel generated views and agency inquiries using this approach.
eavesdrop marketing. It's like you're saying something and then it's like you're not directly pitching. And so it makes people desire it. It makes them salivate over whatever it is that you're talking about. Let's say you're the bartender and I'm sitting at the bar. I'm like, hey Neil, like there's this one thing, man, I could have made like an extra $10 million or whatever if I just did this one thing. I know next time if I tweak it, you know, I'll get that extra $10 million like guaranteed, right? And let's say like someone else is listening on the side, they're eavesdropping, right? You know, these are the people that might turn over and say, hey, like I could have helped over here, but you mentioned $10 million extra and you said guaranteed, like what do you mean by that, right? And so remember I told you about Logan Forsythe, he produces a lot of content for people, 5,000 pieces a month, right? That Instagram Reel did decent. It got like 80,000 views or so. But more than anything, I got like 9 DMs from people asking me about, hey, who's the agency? Who's the agency? Who's the agency? And in the comments, who's the agency? Who's the agency? Who's the agency? And then they actually found it. And then they started responding. Good for them. And they're like, it's us, it's us, it's us, right? And then other people started chiming in. It's like, no, we do it for cheaper. We do it for cheaper. Comments start going crazier and crazier. And that comes from good storytelling.
