Amazon is now the top search engine for shopping, and its ads are less competitive than Google's. You can start with a small budget in niche categories and see returns of 7x or more. The platform's simpler tools make it easier to win.
When it comes to ecommerce searching, Amazon is the number one search engine now. You don't need to spend a lot, especially if your industry is not super competitive. And also think about the different ad formats that you have, whether you want to hit search ads on there, like keyword-based, or you want to hit videos, you have a lot of different options. This is where your ROI can be fairly high. We're talking, you know, 7x plus, because Amazon ads versus Google ads are not super sophisticated yet.
