Eric Siu experiments with rage-bait posts on Threads to drive engagement and warns about audience capture, the trap where chasing viral moments locks you into a persona. He and his collaborator Neil run businesses, so they're less tempted by the engagement game.
I'm running this experiment right now on Threads where I'm just rage baiting everybody. So I just posted to Threads like, huh, how come so many Americans are mad while Venezuelans are happy? 5,000 likes, right? There's a trap that most creators fall into. It's called audience capture. And what audience capture is, and we've talked about some of these people, Neil, is when you start to get a lot of engagement in one area, you start to say things that you actually don't believe and you start to double down and triple down on it. So I think it's a trap that you as a creator don't want to fall into. The good thing for Neil and I is we both have businesses. So it's, it's, I don't, we're not as incentivized to fall into that trap. You have to one, understand what platform you're on, but just be careful of the game that you're playing because I'm playing this game right now to see what buttons I can push and to see how much engagement I can get. Plus it's also for my weekend entertainment as well. But I will, I can confirm that rage baiting works on Threads. Just be careful of the game that you play. If you want more insights like this on AI, marketing, and business, follow to learn more.
