Eric Siu explains why marketing teams are struggling to keep up with ad creative demand. Top accounts produce 200 ads monthly, but many teams aim for 500-1,000 while managing only 4 people. He presents DotMD as a solution for scaling asset production without sacrificing consistency.
And here's the other thing. So marketing teams, I think this is going to have a big impact on marketing because marketing has a problem, a volume problem, right? So we have a lot of our clients right now, they want to ship a ton of volume. We're talking 500 ads, 1,000 ads per month. And so top ad accounts can ship 200 ad creatives a month. Most teams ship 4. And so if you look at this from a constraint standpoint, well, if you have 1 designer, you have 20 assets, okay, consistency will be high. But if you go 1 person agent plus DotMD, you get 500 assets and you have high consistency versus having 6 designers and 100 assets and you're gonna have mixed consistency.
