Marketing is where your audience is spending time

13 Oct 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Marketing is where your audience is spending time" (posted 2024-10-13T19:30:00Z). The excerpt is a short marketing-focused talk (single speaker) referencing Lenny Son/Lenny’s Newsletter referral statistics to compare channels: email vastly outperforms social, while LinkedIn shows much higher organic reach than Twitter/X (speaker cites LinkedIn driving roughly 5.5× the traffic of X and gives specific view/subscription figures for email, LinkedIn, and Twitter). The speaker’s point: email remains the most powerful channel, though LinkedIn’s organic reach is notably strong.

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Marketing is where your audience is spending time. That's marketing 101. So I'm going to pull up this screenshot over here. So Lenny Son, who has Lenny's Newsletter, it's a great tech newsletter. He says people are sleeping on LinkedIn. Here are my newsletter podcast referral stats for the last 3 months. Not only is LinkedIn driving 5.5x the traffic of Twitter or X, 77,000 versus 14,000 visits, but it's also driving a higher percentage of paid subscribers not being shown. That being said, this all pales in comparison to the power of email marketing. So I'm just showing you what it says over here. So for email, last 90 days, he got about 12.5 million views and then 7.8 million And then 198 free subscriptions from that. Now from LinkedIn, he got 66,000 views and then he got 2,000 free subscriptions. And so from Twitter, 14,000 views, 335 free subscriptions. And so I think that's interesting because I learned the most, I think, from X, but still LinkedIn's organic reach, pretty good. Yeah.