Eric Siu shares three tactics from a private summit of high-earning marketers: an email alliance network where list owners trade promotion slots, the 9-word email follow-up technique from Dean Jackson for re-engaging cold prospects, and Russell Brunson's super signature concept of 1-3 focused links at the bottom of emails.
Marketing secrets learned from a private marketing summit. Dude, let me give you some marketing secrets from the event and then we can move on here. All right, let's do it. So wait, before you go into it, everyone at the summit makes at least $10 million a year to give you guys an idea. Average revenue is $41 million. Average revenue is $41 million? Oh, okay. Yeah, yeah, okay. So back to my clip again, guys. Marketing secrets learned from a private marketing summit. So number 1, An email alliance network. So Neil, how many email subscribers do you have right now? 2 million, right? Let's go with that number. I have no idea, but yes. Okay. 2 million. Let's say I only had like 10,000 subscribers or something like that. If I said, Neil, why don't you promote for me? You'd be like, no, that doesn't make sense. I have 2 million people on my list. Why would I promote for you? But if I say, Neil, if I have 10,000 people on my list, you have 10,000, you're more likely to do it. You definitely won't do it. But I'm just saying that, yeah, it has to be an equal trade, right? Quid pro quo. And so Sharon, who spoke, he had this idea. He's like, all of you have email lists over here. Why don't you guys collab? And then I didn't really think about until the very end of the event. I was like, and I had the microphone at the very end cuz I was doing closing remarks. I was like, hey guys, I have an idea. Let's do an email alliance network. Put in your contact information, the niche that you're in and how many subs you have. And then people just started listing in the WhatsApp. I have a million over here. I have 750,000 over here. I have 75,000 over here. And then the different industries. And, um, Now people, we're, we're just gonna have a sheet where people can collaborate with each other. I don't think a lot of this, enough of this is done. Yeah. Um, it should be done more because worst case scenario, someone from that might just say no to you. But the email alliance network is idea number one. Okay. If you're in B2B, here's the deal. LinkedIn account-based marketing sucks, but it doesn't have to. With Carrot, it allows you to create personalized ads towards your customers and also personalized landing pages that align with the ads. So you're gonna have higher conversions and influence pipeline reporting to prove that your ABM works. So if you wanna learn more Just go to karrot.ai and you can join the waitlist. Again, it's karrot, K-A-R-R-O-T dot AI, and we'll see you on the other side. Number 2 is the 9-word email. Do you remember that? No. Okay, so 9-word emails. Let's say that I pitched you on buying like, uh, a Rolls-Royce, right? And you decided you didn't wanna buy one, but 3 months later I might say, hey Neil, are you still in the market for a Rolls-Royce? And that's like, uh, less than 9 words in that email, right? It's like, just want to check in back with you. Like, are you still in the market for one? And more often than not, you're going to get someone to respond to you because sometimes people just, 99% of people just aren't ready to buy. Right. And the guy that popularized this was Dean Jackson. He helped his client sell a $100 million yacht with this email. Um, because people weren't ready to buy at the time, but it's like, hey, are you ready to buy that yacht? And I was like, yeah, actually I am. So the fortune is in the follow-up. Now the third thing I'll give you That was also from Dean Jackson, but Russell Brunson talks about it quite a bit. You don't do this. I brought this back, but the super signature, remember that? No. So super signature is like, you might send whatever email you're gonna send. You can talk about whatever story you had. Maybe you, you fell and like, you know, ice cream, like you dropped your ice cream or something, right? Yeah. And that's why you have to be careful about how you walk. I don't know. Um, but at the very end of it, it's like, by the way, we have this over here. By the way, we have this over here. So you just have a bunch of stuff at the bottom. Like these are the different offers you have. Russell's done it for a very long time. Um, but Charron does that. I'm like, I'm like, why did we, we, why did we remove our super signature? So we just brought it back. We do it. We don't call 'em super signatures. We just add PSs at the bottom. Yeah. But it's just one thing. You keep it focused, right? One, sometimes 2, but it's usually just one. Yeah. So the super signature, Russell's has like 9 links in there, which I think is too many. That's too many. Um, but I think if you keep it focused at maybe 2 or 3 or so, you're probably in a good spot. We, we've tried More than 2. We found that 1 produces, for us at least, better results. Yep. Anyway, that's it for today, guys. Please don't forget to rate, view, subscribe, and we'll see you tomorrow.
