Eric Siu explains how to turn one podcast or video into dozens of short social media clips by outsourcing the editing work. Record once, repurpose everywhere, and let someone else handle the chopping.
If you want to create massive amounts of content, one thing you should think about is just look at this podcast. This video will go onto YouTube, but we have so many little pieces that we can throw onto social media for Instagram, Twitter. For some of you, you're probably thinking that's really overwhelming. It is overwhelming, but there's a service and they will chop up the stuff for you. To have someone just do it for me, that's not only massive amounts of content, but it saves massive amounts of time.
