Matt Paulson's "Make Money Button" tactic sorts subscribers into high-engagement lists based on early clicks. The speaker implemented it and hit 85% open rates by sending sequential offers to the most engaged subscribers.
Matt Paulson. He has this concept known as the Make Money Button. The way the Make Money Button works is if you opt into his investment newsletter, right, his— they give you like tips and things like that. If you click 3 emails within the first 7 days, you get put onto this Make Money Button list. Okay. What the Make Money Button list is, it has your primary offer so you can have different products and services. So you might get one. Here's, here's a product service offering over here because you're very engaged, right? Your open rate is going to be extremely high so that it goes one offer, you get another offer 2, 3 days later and another offer and you can just keep going through all your offers. And I implemented this. This make money button, and our open rates on that particular segment is like 85%, Neil.
