The forward-deployed marketer owns client outcomes while a team handles the work. One marketer spends $18,000 a year of their own money on AI tools. To attract this talent, companies need to offer less time on calls and reporting, more time building and strategizing.
the most valuable hire in marketing right now. Almost nobody's staffing for it, right? This concept of the forward-deployed marketer is going to be the most valuable hire in marketing right now. The forward-deployed marketer owns the client outcome end-to-end. The agents will do the labor underneath. I talked to a guy today, like, how much do you spend a month on AI, your own money? I'm like, don't talk about what the company pays. He's like, $1,500 a month. I was like, fantastic, right? That's $18,000 of his own money a year. I love that. Yeah. If you want to get these people, you have to show them the way of the future is not what you're going to do this agency thing. You have to show them the model is you're going to be building and strategizing and you're going to reduce the number of client calls. You're going to reduce the time you spend on reporting, and you're going to have a lot of fun building. You're going to be a builder, right? People are always going to use new words. Yeah, the way I see it is you're still a marketer. You just got to keep being valuable by adapting.
