Meta Just Bought Moltbook… The Internet for Machines Is Here NOW

Did you see, so Meta bought Motebook?

Yeah, I saw that.

So this is interesting to me. So just to explain, Motebook was a social network. It's called Motebook to kind of be like Facebook, but it looked more like a Reddit. It was like a Reddit where the bots, the agents could talk to each other. It's like all these claws talking to each other and they're like upvoting, downvoting. And it's interesting to me because it's not like they had a lot of users or whatever, but 1.6 million active agents in under 6 weeks. Okay, that's a distribution signal, right? So Meta didn't buy, they didn't just buy the app, they bought the founders. They bought, there's 2 guys. Oh, Ben Parr. Wow, I didn't know that. That's crazy. Remember Ben Parr from Mashable?

Mm-mm.

So like back—

Pete Cashman, I remember him. I don't know who that is.

Oh yeah, he's the CEO, right?

He was the founder.

Yeah. So, okay, interesting. So Meta hires duo behind Motebook. So I don't know if there's necessarily like a big acquisition tied to this, but I do think that Zuckerberg does a good job with figuring out where trends are going. And I do think you're going to need like an eBay for agents. I do think you're going to need a social network for agents. I think you're going to need a place to hire agents and things like that, review agents like a G2 for agents. That's all happening. And so you and I as marketers, we're going to have to very quickly figure out how to market to agents.

Yeah, I agree with that. I think that's going to be huge, but I think marketers will do really well with marketing to agents because they kind of already do without knowing because they're already marketing to bots, algorithms.

And bots are trained off of humans.

Correct. Yeah, I actually think it's a really easy transition. I think marketers are some of the best people set up to market to agents.

You know, I read something recently about how the most important thing with this AI era is your relationship to change. It's not like how smart you are or whatever. It's more so like you could have a 15-year-old that doesn't want, that's very against this stuff, right? Oh, this is taking too much water, too much electricity. Okay, so they'll never use AI. Or you might have someone in their 50s, 60s, 70s that are just really on top of this stuff, right? So it really is your relationship with change and how adaptable you are. And usually that's a good, if you're very entrepreneurial, usually your relationship with change is good because you're used to chaos.

Yes. I also believe that one of the key things to succeeding in this new era, at least in marketing, is knowing your place in life. And I'll give you guys a prime example of this. Eric is more of an early adopter and gung-ho on AI than I am. I still love AI. I'm not as gung-ho as Eric. My eyes aren't, you know, what was it, watering or dry? What did you say at the end of every— Watering.

Yeah, watering.

Or hurting.

Your eyes are hurting.

His eyes are hurting every night.

Very painful.

Yes, very painful. I don't have that problem. I'm not using AI as much as Eric where my eyes are hurting every single night before I go to sleep. Now, I was talking with a friend of mine and they're just like, dude, you know, with marketing and companies and agencies, AI is going to shift a lot of things. I'm like, yeah, it's going to shift a lot of things for many industries. And he's like, okay. So he's like, so what are you going to do related to AI to stay on the cutting edge? And I'm like, what am I going to do or what's my organization going to do? And he says, no, specifically, what are you going to do? And I said, well, I already have people who are empowered and are leveraging this technology and are big on change and are pushing it throughout the organization. He's just like, yeah, but what are you doing? That's your people. And I'm like, I'm focused more on branding. And he's like, why do you focus more on branding when all these changes are happening in AI. And I'm like, with all these changes happening in AI, I think the one thing that is still priceless and is the moat in business and in marketing is your brand. And I think that is very hard to replicate. It's very hard to build. And I'm doubling down on building our brand and making it as big as possible, even though it's hard, because I think that's going to be very valuable 5, 10 years from now, especially in a world of AI where there's less differentiation between corporations.

Quick break. Look, I know What you're thinking: another AI content tool. Great, more garbage content on the internet. And I thought the same thing. That's why we spent years building ClickFlow differently. Here's actual feedback from a user: It's sophisticated, grounded in real language, authoritative but not academic. You've hit the sweet spot. That's not AI slop; that's content that you would actually publish. ClickFlow also helps with things such as internal linking, building FAQs, and reporting on the content performance. If you're skeptical. You can just go to clickflow.com and try it for free for 14 days. And if it sucks, just cancel. But I don't think you will. Back to the show. Actually, this is important because Neil earlier, right before he said this, was you have to know yourself. And I know Neil's style is— we've talked about this before— Neil's style is he's not going to be the first boat, but he's going to be the one that parachutes in. So what he knows very well that won't be replaced by AI is brand. So double, triple down on that right now. And because Neil's personality is, hey, let's kind of wait and see what happens. But I also, I have no doubts with Neil too, because once he sees something, The way he bets, he presses the bet is pretty up there, probably number 1 or number 2 from what I've seen in my world. So I'm not worried. Like once he's like, okay, on the brand, he's working on brand, he's like, okay, this is like really affecting the company. I'm all in here. So there's no concerns, right? So for me, I'm a little different where I'm like, I'd rather, I feel like I'm playing a video game right now. So I'm all in on it. I'm burning my eyes out every day. So the point is you have to know your own personality over time. You shouldn't try to adapt to what other people are saying because you are you at the end of the day. And whenever you try to be something else, you actually end up hurting your company and you hurt yourself too, because you're not being authentic to yourself. Yeah.

And no doubt, like if I look at Eric and his life, we're also in 2 different phases of life and you need to know yourself really well. Like Eric was mentioning, I can't do what Eric's doing. I don't have the ability. I don't know how many hours he's working. My guess is you're probably working 70 to 80 hours easily, 80, probably 80 I don't even count anymore.

If my eyes are hurting, just, that's how hard I'm working. Yeah.

But Eric's not doing this 5 days a week. He's doing this 7 days and he's easily working 12 hours a day is my guess. So let's call it Eric is working 80+ hours a week right now. I work a lot more than 40. I don't know how many hours I work. I probably work around 60 hours a week. I'm taking a guess here, right? I don't have it in me to work 80 hours anymore like I used to when I was younger.

I think Neil's probably 60, 70 hours, but that being said, we both think about business all the time. So let's just leave it at that.

That's true.

I do think once this starts to like really move over to you, I think you're going to jack it up and you're not even going to know that you're working that hard because I'm just like, I don't feel like it's painful. My eyes are painful, but like, I'm just so sad that my eyes hurt at the end because I would just keep going. You know, like you see a lot of these guys on X, I think it's Gary Tan and all these other people, they're cranking until like 2, 3 AM or so. I'm like, I can't do that anymore. I just, I need to go to bed at 9.

So what changed me, and I don't ever think I will go back to the 80 hours, Eric mentioned I probably do 60 to 70. I do try to cap it around 60. I don't track it perfectly, but I do try to cap my hours at 60. And it was because of an Xtra that Eric sent me. It was a year or 2 years ago.

Yeah.

And I don't recall exactly what the X post said, but it was something around passing away, your kids and memories and what they're going to love you for. It's not going to be for all the money that you give them. It's going to be like time and attention. And I literally have no clue what the exact post was on X.

I got it.

Oh, go for it, Eric.

So if you— did you save it on your phone, by the way?

I did not.

So I'll send it back to you, okay? Because Neil needs this. You need to save this as your wallpaper. I just searched IRR and kids because you mentioned the keywords there, okay? So good to know SEO. So the thing I sent, I sent this to Neil in October. This was October 28th, 2024, okay? So 2 years ago, roughly. 1.5 years. A 31% IRR, so internal rate of return, isn't good if your 20— your 2 20-something daughters don't want to spend time with you. Hey, you know what I'll do? I'll work really hard when my kids are young because when they're a little older and they actually know what's going on, then I'll have made enough money and I'll hang out with them then. Good point. But one thing though, they don't want to hang out with you then for 2 reasons. Number one, you weren't hanging out with them earlier. Number 2, they have other things that they want to do. Let's say you stay up until 7:00 PM and maybe you can close a sale or have another conversation with your LP. Limited partner. You'll see the benefits right away. While if you go home, maybe you go do bath time with kids and bath time is chaos. Bath time, you don't see any tangible benefit from going, but the sale or a conversation you do from 6:30 to 7:00 PM, sure, it's tangible, but 20 years from now, you're not going to give a shit. Whereas if you had a bath time every night, your kids are going to remember. It's something you look back on and think, this was the real knowledge. I'm glad I didn't do the things that were in front of me, but I chose to do I choose to do what's important. So let the IRR percentage be lower than 31, but have your 2 20-something daughters feel like you are the best dad.

And that was probably the best thing Eric has ever shared with me in my whole life. He shared a lot with me and provided me a lot of amazing stuff over the years, but that changed my life. And that is why I'm not working at night until my eyes are hurting. Now, when I'm traveling, which is probably more than half the time, it's a different story. Some, like I'll go to Europe next week. I'll work 14, 15-hour days because I work both time zones and I'll do that for 5 days straight. So those, when I'm traveling, my hours just explode. When I'm home, which is probably a third of the year at this point, I try to really limit my hours because my daughter will tell me things like, you haven't come to any of my school functions. The other parents do. Do you not love me?

Hmm. Right?

So, and sometimes I can't. A knife to the heart. Yeah, a knife to the heart. And sometimes I can't because my travel's already pre-booked sometimes 6 months in advance. And I get a calendar notification 2 weeks in advance before her school thing. And she's like, you're not there to see all my progress. And I'm like, I appreciate it. Mommy's going to end up taking a video of it and sharing it with me, or we'll FaceTime. But I'll do things like I'll have her dress up and my son dress up and my wife, and I'll take them all out to dinner, no phones, and go to a restaurant. Spend quality time because do I want to make more money? Yes. Do I think I'm ever going to be rich like Bill Gates or Elon Musk? No. One, I'm not that smart. Two, I also don't have the work ethic in me to— like some of those guys just work and they only work and that's it. Although Elon does spend some time with family and shockingly for how wealthy he is, it's kind of crazy how much time he's able to spend with his family.

He spends a lot of time with them.

Yeah.

I'm just not able to do Neal, Bill Gates' net worth as of February 2026 is $107 billion. I think you have time to compound.

I don't think I'll ever get that high, right? Like that's really high, but I'm happy enough at this point. Yes, I do want to make more and I work hard to make more because I'm never satisfied, but at the same time, I'm willing to make less. And Erica was the one who sent this to me, to have a better relationship with my kids. Because I don't think 30 years from now I'm going to still be grinding it out. I would want to spend time with my kids.

So, okay, I'm just looking at the math over here. Okay, let's just, I'm going to say hypothetical math over here. I don't know, man, but keep in mind Bill Gates reached the $100 billion in 1999. He's given away a lot of money since then, right?

Yeah, a lot of money.

Divorce and all that, right?

He would've been a trillionaire if he didn't sell his stock. Exactly.

Steve Ballmer didn't sell his stock.

Yeah, he's worth more than Gates.

So by the way, I'm not going to reveal any numbers for Neil just for privacy, but It's possible, Neil, within 25, 30, 50 years.

It's possible. Yeah, but I'm okay having less zeros for a better quality of life with my children.

But by the way, I sent that to Neil back then because I was worried that he might go too far on money. So that's why I sent it.

So yeah, I have a problem with my son now. He's gone too far on money.

Well, where do you get that from?

Yeah, that's true. So he's 4 and—

Dude, at 4 years old, we never even thought about money.

Dude, he stacked up. Thousands and thousands of dollars in cash, counts his piggy bank cash every single day. And he won't go out. He doesn't— like when I was in Hong Kong and India, I was like, what do you want me to bring you back? Candy? He's like, no, bring back the money. I was like, why do you want money? He's just like, candy's cheaper than the money. Give me the money. Okay. So then he's negotiating how much I have to give him. And every day it increases. Because then if I don't pay him on that day, he adds interest. I'm like, I can't pay you. I'm in Hong Kong. He's just like, That's your problem. You should be here to give me the money.

Oh dude, he's going to be an investor.

And then when I talked to him about going out to dinner, he doesn't like going out to dinner. He's been telling my wife and I that, no, I don't want to go out to dinner. And I figured out why 2 days ago.

Why?

I asked him, I'm like, Emma, which is my other daughter or my daughter, my boy's William. But Emma told me, I asked Emma, I was like, yeah, William doesn't want to go out to dinner. Because she's like, we should all go out together for a specific occasion. You know, for their graduation. I was like, but William doesn't like going out to dinner. And she's like, do you know why, Dad? I'm like, why? I've never asked him. She's like, he doesn't like going out because of restrooms. Restrooms are dirty. And I was like, oh, he got that from me because I'm so OCD.

Oh my gosh.

Like, I won't go on an airplane bathroom.

Yeah.

Right?

You don't?

No.

14 hours?

I'll hold it.

What?

Yeah.

You crazy?

I'll go pee if I need to, but I— Exactly.

I'm like, you can't hold your pee that long.

Yeah, but Emirates is clean, so that's a little bit different.

How often do you get Emirates?

Not that often.

And now you ain't going in that direction.

That's true because of the war. So I asked William the other day, I was like, do you not like going to restaurants because the bathroom's dirty? He's like, no. I was like, so then why don't you want to go to restaurants? He's like, it's expensive. It costs money. I was like, well, eating at home costs money too. We had to buy groceries.

He's like— But you're not paying. He's not paying for it.

Correct. He's not paying on either. But he said it costs less money to eat at home.

Oh yeah. I like that.

I was like, but I can't get him to spend money. He doesn't spend his money on anything. He doesn't want to buy anything. He just wants to collect it. And he's like, I want to start a business.

You should have him read the book, The Dundo Investor. Doesn't dundo mean cheap? What does dundo mean?

Dundo, I think means job.

Okay.

Great. Does it mean job? I don't know. I should know this.

You should.

Yeah. I don't know.

The Dundo Investor is from Mohnish Pabrai.

I've read it.

Yeah. It's a great book. And so it's very practical. Dude, I think William's just going to be an investor and we should just give him all the advice.

Dundo means, A Dhandho investor follows a low-risk, high-return framework, often summarized as heads I win, tails I don't lose much.

Oh no, no, no, no, no. We got to do heads I win, tails I also win.

Yeah. But his latest business idea, my wife doesn't want me to repeat it. It's actually good. It's related to ice cream, but he told me it has to make money. And I said, what happens if it loses money? And then he said, it'll be your money if it loses money.

I was like, oh, that's not fair. Ice cream's considered a superfood. By the way, speaking of ice cream, speaking of bad food too, so let's talk about the McDonald's CEO for a moment.

Yes, I think this should be our last topic.

This will be the last topic because I really need to pee. So TMI. But so you've seen the McDonald's video where he had the 14 million view one where he like eats the Big Mac and he takes like a bite. He's like, oh man, that's so good. He quickly puts it away and it was a small bite. It was like a mini bite. He's like, didn't even touch it, right? So like this one over here, the big arch, that's where he takes the bite, right? But if you look at his Instagram, 1.1 million, 632 million, sorry, 632K views, 2.8 million views. But look, he's not talking about anything that interesting. Look, tough love with the McDonald's CEO, McDonald's CEO on the best advice he received. And he's really boring and really dry. I'm not saying I'm that entertaining, but it's just like he's sitting in office doing these, right? And The main thing is that for like 4 years or so, most of his videos averaged like 20 to 40K views, which is pretty good, right?

That's good.

But for consumers, like he can get a lot more views, but he's just been so consistent over time. And Dickie Bush over here is saying a lot of executives would have seen that as a waste of time and given up. But he stayed consistent. Boom, one gets 14 million views and everything else blows up. And then everyone else on social media is talking about it for like a week or so. But The lesson is consistency. Whenever, whatever you're creating content, it comes down to consistency.

It really does. And I would actually say if we had to bottle up the main reasons Eric and I have done decently well, and when I say decent, you know, compared to the Mark Zuckerbergs of the world, of course we didn't perform so fine.

We did all right in a normal market.

Correct. And the reason I would say that is consistency in which we've been doing it for a very long time. And persistent. We never really gave up. We just keep going and going and we're okay getting kicked and thrown to the ground and we just get back up and keep going.

If that's one thing, this is probably one thing for both of us. Is this one thing that we're really good at? It probably is just resiliency.

Yeah.

And that's all you need in business really. If you have like half a brain and you're just resilient and you keep going, I think most people just give up too early.

But it's not just the resiliency. If it's resiliency combined with Learning from our failures. Because not only are we resilient, but we try and we do really try, but sometimes we don't follow through on this. We try to avoid making the same mistakes over and over again. Sometimes we'll make the same mistake over and over again, like 3, 4 times, but eventually we learn and we stop making it.

Yeah. So hence, that's why we're not Bill Gates or Mark Zuckerberg, because they probably just learned once and they're good. Anyway, that's it for today, guys. Please don't forget to rate, review, and subscribe. We'll see you later. Bye.