Millions of views mean nothing without sales. An influencer with millions of followers can't sell enterprise software, but creators who demo consumer products actually move units. Audience value is measured by what people buy, not what they watch.
All the views in the world don't matter if you don't have this, right? So for example, let's say Neil was like a bikini, like OnlyFans girl, okay? Let's say he had all the views in the world, millions and millions, 11 million followers on Instagram, and then he had millions and millions of views on each video. The problem with that is it only converts in one way, if Neil decides to start an OnlyFans, right? But it doesn't really convert into revenue. Like Neil can't influence me with that bikini account on buying enterprise software, for example. Now, for example, if somebody else decides to talk about, let's use the Clueless guys, they want to talk about their consumer product, right? Yeah. And they're just showing it in action all the time. And each video is getting like 3 million, 4 million views or so. They're actually driving more sales, more adoption that way. So all the views don't matter if you don't have the influence to get people to purchase a product. And so you have to think about the value of an audience based on that influence.
