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In this talk, the speaker argues that AI is reshaping how recommendations are made, moving from traditional word‑of‑mouth influence to a new "word of machine" era. He explains that AI tools like ChatGPT now provide far deeper, action‑oriented answers than standard search queries, and specialized agents such as Replit’s AI agent can even suggest specific APIs, infrastructure choices, and purchasing decisions for building lightweight applications. The core warning is that businesses must establish a presence on these AI‑driven recommendation platforms; otherwise they risk being invisible to the very channels that increasingly guide consumer and developer choices.
