Anthony Pompliano explains how to make money from an email list without annoying subscribers. He contrasts aggressive selling with a straightforward approach, and discusses using Substack while keeping the focus on trust over constant pitches.
But on the email, I would say the audience is super, super high quality. And so you've got to kind of pick a path. If I wanted to make a ton of money, I could just absolutely destroy that email list and different offers every day, sell different products, do all that kind of stuff. It's not really what I want to do. But also, it's not really the tone of the email. So the email has incredibly high open rates and click-throughs and all this stuff because they know it's kind of like no bullshit. We monetize via Substack in terms of people pay. Ultimately, every time I communicate with that audience, it's just like I'm building trust with them. And they're like, okay, I like the way this guy thinks, I like the way he analyzes this stuff, and there's other ways that you can kind of build businesses or whatever.
