Most LinkedIn influencers don't have big businesses

31 Aug 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Most LinkedIn influencers don't have big businesses" (uploaded 2024-08-31). The excerpt is a single-speaker commentary (labeled SPEAKER A) criticizing LinkedIn influencers who prioritize personal audience-building over their company duties, using an example of a VP of marketing who spends work time on self-promotion. The content appears to be an opinion piece about the tension between personal branding and professional responsibilities.

There aren't many LinkedIn influencers that I know of that have big businesses. It's going to be hard to crush at your role if your main thing is you're trying to focus on building an audience. Like, more power to you for doing that. Actually, I know someone that does this. They were VP of marketing at a couple of companies and they were posting a lot on LinkedIn. And I'm just like, man, if all the time you're spending on doing that, engaging with other people, like if you're VP of marketing at my company, I'm scrutinizing you. You know what I mean? Like there's a lot of shit to do at my company with marketing and you're spending time marketing yourself. Like, don't do it on my dime.