MrBeast says YouTube ad revenue alone doesn't cut it. Creators make real money by selling their own products and services, capturing the margin and equity instead of relying on platform payouts or video deals.
Jimmy, MrBeast, has actually realized this fairly recently, is that if you want to make the most money, if you want to collect the most margin, you have to sell your own products and services at the end of the day. Because his logic here, which makes a lot of sense, is if he produces a video that has 200, 300, 400 million views, he should be charging $5, $10 million for that video. You could argue that Jimmy is getting up to the level where he could command $5, $10 million or so, but most companies aren't willing to pay that because that's just a lot of money. For him, he's like, okay, well, if you're not willing to pay that, then I'm just gonna make something that makes sense for my audience, and I'm gonna collect more margin that way, and I'm gonna get paid what I deserve to be paid. And that's how you have to think about it as a creator, because ultimately what matters is equity, and most creators don't understand that quite yet.
