Eric Siu breaks down MrBeast's claim of $250K revenue from a single tweet. The post got 156 million impressions and 5.1 million engagements, but Siu argues the revenue figure is inflated and designed to attract attention, especially after MrBeast followed up with giveaway tweets offering $25K.
Did you know that MrBeast made $250 grand on X? I did. I'm looking at this tweet over here. So my first X video made over $250K. It's a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video. I think thus my revenue per view is probably higher than what you'd experience. So it got 156 million impressions, 5.1 million engagements, and then $263K in revenue. And then he gave it all away. And then I think he tweeted afterwards and it became a super viral tweet saying he gave $25 grand 10 times if they follow or like reengage or like retweet. And I think that got like hundreds of millions of views or something like that. So he like leveraged the attention to get more attention.
