MrBeast's Feastables and Logan Paul's Prime faced major sales declines. Bloomberg data shows Feastables dropped 71% in the UK year-over-year, with profits falling 92% to £312,000. The speaker argues creator-branded products need strong operators to maintain distribution and protect brand reputation.
MrBeast created Feastables, right? And then he partnered with Logan Paul on Lunchly. So I actually used Grok to pull up Prime's, which is Logan Paul's drink, right? So 2023 full year sales figures, £1.2 billion. Okay, so that's what Bloomberg estimated. Who knows if that's real or not. 2024 full year down £112 million in 2023. This is UK only. So that's a 71% year-on-year decline. Profits dropped 92% to just £312,000. Okay, now if we look at the trailing 12 months 2025, journalist Darren Rovell reported 42% as a very verified figure. So it's going down a lot. So all that to say is making this media company, driving distribution is certainly important. I don't think it's an or thing. You have to have a good operator on your team to figure out what to do. Otherwise it's all going to fall apart, right? And then what ends up happening is then your brand ends up getting tarnished for it and you don't want that to happen.
