My BIGGEST Marketing Mistake Of 2025

26 Dec 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "My BIGGEST Marketing Mistake Of 2025" (posted 2025-12-26). The excerpt is an English-language segment in which Eric Siu reflects on a major marketing mistake: insufficient customer development for his LinkedIn account-based product called Karat, which he now views as a niche feature rather than a full product. He references talking with competitors and addresses someone named Neil while drawing the lesson to do more customer development; he also invites viewers to follow for more AI marketing and business insights.

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Now let's switch over to biggest marketing loss. I think our biggest marketing loss this year was actually on the Karat side of things. And what I mean by that, so Karat's my LinkedIn account-based marketing product, which still gets leads and still gets customers, by the way, but it's a very niche feature. And what's interesting to me, Neil, is I've actually talked to a handful of people at competitors recently who have worked at similar type of companies, and they've all since left those companies. And they said that it's just really hard to sell in that niche. And that's why those companies aren't growing that much. And so had I been, I think, more involved with customer development in the beginning, I think we would've gotten to that insight faster. So I would say that biggest marketing loss marketing loss is not doing enough customer development because we still have a great product, but I would say it's more of a niche feature than it's like a full-fledged product. If you want more insights like this on AI marketing and business, follow to learn more.