Neil Patel's agency saw traffic spike from AI-generated content, then crash when Google penalized the site for low-quality pages. The AI content dragged down their manually written articles too, tanking overall performance.
So what's happening is companies are using AI to create a lot of content at volume. It's causing traffic growth, but what they're missing out is from an SEO perspective, you're not just evaluated on a page-by-page basis, you're evaluated on your whole site, right? Think of it as an entity. And if you have a lot of junk on your website, it hurts the good pages that were written manually by humans and overall, we're seeing or what she's seeing, and we're seeing this at our agency as well, traffic starts dropping more and more and more.
