Neil Patel Got Millions of Views and Made Nothing From It

26 May 2026 · 1 min

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In this monologue, Eric Siu reflects on his experience chasing viral content, recounting how articles that amassed millions of views—such as pieces about flying business class, buying designer clothing, and other flashy lifestyle topics—failed to generate meaningful revenue. He mentions dining with Eric's friends who recognize his work, and notes that despite the massive audience attention, the content did not translate into profit. Siu emphasizes that the ultimate purpose of his business is to make money, critiquing the focus on vanity metrics over actual monetization.

Chapters

I've tried chasing the views. Eric's friends, I've had dinner with some of Eric's friends who'd be like, oh, I read your article. You know, the one you wrote on like, what, flying business class or how you spent all this money on Tom Ford and, you know, fancy clothing companies and what it did. That was so cool. Like, no joke, some of those articles got millions and millions and millions of views. And so many people would stop me on the street and be like, oh, I read the article about you, you know, buying more designer clothes. Didn't generate crap in revenue. And at the end of the day, I'm in business to make money. I think that's the money ball.