Neil Patel says HubSpot INBOUND isn't about immediate revenue. It's a branding play: SMB attendees move to bigger companies later, and a strong talk can lead to hiring those people down the road.
Now let's talk about this real quick, because Neil, we're both going to be at HubSpot again, HubSpot's Inbound, and we consider that like a flagship event. When you've spoken at like a HubSpot Inbound or like a Web Summit, for example, we've both been at the HubSpot, right? So how do you— how do we think about that?
From a perspective of generating revenue? ROI? I think every type of conference is different. We do have an SMB division. I would say your main focus Maybe the classification is different. What we call SMB, maybe you call mid-market, or no? Yeah. Right? So internally I think we just use different terms, but you would say mid-market, we say SMB. Yeah, that's fair. Let's just go with that. Yeah. And I would say HubSpot has more of those companies and we look at it as a great place to speak for branding, right? And a lot of those people at those events switch around companies. A lot of them eventually go to larger companies, and if you did a good job speaking and they get to know know you, eventually they will hire you. Then that's how we see conferences like HubSpot. I'm not saying it's a bad event, it is a good event, but we don't look at it as a direct ROI. So every time we go, we just look at it as trying to build a brand versus trying to collect revenue.
