Neil Patel explains how Pinterest shapes home design decisions more than traditional advertising. Designers follow popular Pinterest posts and trends, a strategy Patel calls "vibe marketing." The platform's predominantly female audience drives interior design choices across the industry.
I'm just talking about like not enough people talk about the marketing that goes into building a home, right? There's actually one channel and it appeals to women. It's Pinterest, right? Because they have more of a woman audience than a male audience. What a lot of people do, I kid you not, when they're doing interior design stuff, they go look on Pinterest and they go look to see what's popular and has a lot of engagement and likes. And they're like, oh, I like some of this stuff. Vibes. It's really popular. Other people like it, we should do something similar to this. This is what we call vibe marketing. There you go. Yeah. And we will end the episode on that.
