Neil Patel breaks down where AI actually helps with content work: brainstorming, updating old posts, translating, finding research gaps, and sharpening hooks. He shows how to feed AI your own customer data to generate charts and research questions that beat generic output.
So I see it winning for things like helping you brainstorm, helping you update old outdated content. Like the example that you gave, I believe the guy's name was Ryan from Ahrefs. Yep. Right? Updating content, helping you translate and transcribe your content so you can go global faster, you know, helping you, you know, research gaps, stats, data so that way you can cite things, helping you come up with better hooks and headlines. fine-tuning what you're doing, right? I use it for— I use AI for that as well. Like sometimes I'm creating charts on something because my team will send me data and I'm like, okay, and I'll give you a great example of this. My team worked with I don't know how many companies and we started— these companies were asking people, how'd you hear about us? For customers that were checking out. So customers would say social, Google, you know, ChatGPT, et cetera, right? Email, whatever the channels may be. When they selected Google, we would dive in more and ask follow-up questions. And these were just like a tick box, like, you know, like a multiple choice answer.
