Neil Patel explains why content for niche audiences like franchise owners drives more revenue than viral posts. A piece about Sam Altman gets thousands of likes but less money. Narrow, high-value customers beat broad appeal.
And what we found is when we get very specific, like the other ones were like franchises and multi-unit location local businesses, we generate way less likes, but we generate substantially more revenue than something that gets 1,000 likes. Yeah. So let me just simplify this for everyone. So really what Neil's saying is, okay, some of the content might be wider TAM. Okay. You have Sam Altman in there, you have Elon Musk in there, and some of it might be a smaller TAM, but they have more money and it's in his ICP. That's what he's targeting. And so the engagement might be lower for like commercial terms or things like that.
