Neil Patel's AI Consulting Bet: Token Optimization Is the Next Cloud Cost Business

11 Jun 2026 · 1 min

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In this segment, the speaker (Eric Siu) outlines a new consulting business idea that focuses exclusively on token optimization and fee reduction for AI and cloud services, rather than general AI integration. He argues that, similar to the early days of AWS where firms helped clients cut cloud spend, a token‑optimization consultancy could halve a client’s AI‑related costs and charge a percentage of the realized savings. The pitch emphasizes a perceived market gap—few firms are offering this specialized service—and positions the model as a high‑margin, performance‑based consulting opportunity.

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I was like, you know, the business that I believe is massive right now that not too many people, I haven't really seen anyone build it yet, is a consulting company that just focuses not on AI integration, 'cause there's already too many of those, that just focuses on token optimization and fee reduction. And then you just take a percentage of the savings that you save. So think of like AWS and cloud, right? During back in the day with AWS and a lot of these cloud computing companies, there were companies that said, we would help you optimize your cloud architecture. Yeah. Architecture, so instead of spending $100,000 a month, you now spend $50,000 a month, and they would take a percentage of the savings.