Neil Patel recommends choosing email providers that let you pick which senders share your IP address. Pick a neighborhood of educational, low-pitch senders and your aggressive campaigns get better inbox placement from the cleaner IP block. It costs extra but improves deliverability.
You want to know why? Stability, reliability? No, I bet you Amazon is very stable. The problem with email is all about deliverability. It's actually very hard to get your email into someone's inbox. So what I do is I look for email providers that have shared IP addresses and they let me pick which neighborhood I'm going to be on. So think about who the other parties are that are sending emails. Would you agree as marketers, we're probably more aggressive than most businesses, even though we just had a discussion how we don't pitch hard? Yeah. Okay. I agree with you on that too. So what I do is I look for shared IP with people who don't send hard emails at all, and they try to just send educational and they barely pitch anything because then when I pitch and I'm harder, my deliverability is still great because the other people on my block or my IP address are much cleaner than I am. I pay extra for that, by the way. Like, I look for that in any email provider that I use. I think that's a great tactic to use.
